Rave Reviews

"The Fire gives me the features I want at a price point that's less than half of the iPad 2. I can check my email, browse the Internet, maybe play a few games, most importantly, I can read magazines in color on a Kindle." - Gizmodo

"At $199 the Fire is less than half the price of the Apple iPad, which starts at $499. It is the first tablet from a major company to seriously undercut the iPad in price." - New York Times

"The Kindle Fire is the tablet you need at the price you'll be willing to pay." - Technology Review

"Amazon’s Kindle Fire is likely to be the first successful tablet not sold by Apple, and there are several good reasons for it: the low price of $199, the convenient, portable size of 7 inches, and a rich catalog of books, movies and music offered through Amazon’s Web-based services." - Ars Technica

"The Fire is the real deal and it’s going to disrupt the equilibrium of the existing market for media devices." - Chicago Sun Times

"There’s a new mayor in Droidville. But this guy didn’t roll into town with pomp and circumstance. He strolled down Main Street and simply offered more than any other candidate, extolling a plan based on down-to-earth sensibility and affordability. Meet the Kindle Fire." - Seeking Alpha

iPad Killer? Maybe not.

"But the advent of a hot-selling cheaper Amazon tablet isn't likely to slow the growth of the iPad, which continues to have its own charm, not least of all being a key part of the Apple ecosystem. What it does do is convince people to ignore all of those other tablets that have sprung up since the iPad's launch." - Gadgetbox, MSNBC